12/27/2023 0 Comments Different names for newsletters![]() Now, I’ll be frank: As a writer, the idea of never running out of topics seems daunting. Therefore, you should never run out of content ideas. Ideally, your newsletters will exist as long as your business does, meaning they’ll evolve with it. Step 1: Coming Up With Your Email Newsletter Topic So, now that we’ve discussed the various uses of email newsletters, let’s talk about creating them. Others are blog post roundups delivered weekly or monthly, which are consistent enough to keep readers engaged but not so constant that they become annoying. Some are delivered daily these are usually brief tips or snippets that can be read quickly and link readers to longer articles if they wish to learn more. What’s more, you’ll also notice that HBR varies its email newsletter frequency depending on the content. To illustrate what I mean, let’s look at the newsletter page for the Harvard Business Review:Īs you can see, HBR has many newsletters, and all are sorted into relevant content categories for readers. Rather, they should be segmented into different audiences, goals or other criteria and written with a consistent subject. That said, your newsletters shouldn’t be a mess of content. You’re not limited to choosing one option your business can have multiple newsletters, each with its own goals. Increasing contact with existing customers. ![]() Building brand awareness by promoting social media sharing.Increasing qualified leads through gated content by directing readers to downloadable assets.You can use newsletters to boost a variety of quantifiable metrics, including: Now, if that’s not a concrete enough goal for you, don’t worry. Email campaigns are for sales newsletters are for thought leadership and increasing engagement through storytelling. Newsletters are for building relationships.Ī great newsletter shares knowledge with your customers in a manner that is conversational rather than promotional. That’s an important distinction, so I’m going to repeat it: Newsletters aren’t the place for pushing products. They’re tools for pushing prospects down the sales funnel, directing them to gated assets, event sign-up pages or, in some cases, sales teams. They don’t sell products – newsletters simply keep your subscribers engaged with your business, lasting for as long as your company is open.Įmail campaigns, on the other hand, have a limited timeframe, a set number of emails and are generally planned in advance. Newsletters are regularly occurring emails designed to keep your subscribers, customers, potential customers and other members of your target audience up to date on the latest information you have to give them. No doubt this is one of the first questions on your mind.
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